Samara Zelniker is an executive coach and facilitator who supports senior leaders, founders, and high-growth teams in navigating complexity with clarity, depth, and grounded presence. With a decade of experience in the fashion industry and deep roots in wellness and mindfulness, she brings a unique ability to bridge business strategy with emotional intelligence and resilience.
Her coaching helps leaders connect more deeply with themselves to elevate their leadership, communication, and EQ. Samara specializes in working with executives at key transitions—whether it’s navigating cofounder dynamics, managing burnout, making a career shift, or scaling into greater responsibility.
She’s trusted by companies like HBO, Meta, Apple, and Soho House, and is trained through Google’s leadership development program and the Institute of Integrative Nutrition. Her clients span high-growth startups and established brands in CPG, health, media, SaaS, and tech. Her work is particularly valued for helping leaders cultivate balance, sharpen presence, and lead with integrity in high-stakes environments.
Currently, she’s focused on:
Coaching founders and execs navigating relational and structural change
Facilitating leadership offsites and communication trainings
Supporting leaders in aligning who they are with how they lead—especially in moments of transition
She lives in LA with her husband and two boys and draws inspiration from a lifelong mindfulness practice, her Canadian roots, and the joy of helping others lead with heart and impact.