The nature of “why the business exists” is rooted in value creation, not profit. We believe that developing consciousness at all levels of the organization: the individual (“I”), the relational (“We”) and the procedural and structural (“IT”) is the key to driving outstanding, sustainable results and increased benefits for all of a company’s stakeholders. Evolutionary businesses recognize the interconnectedness of the I-, We-, and It- dimensions. A change in leaders’ levels of consciousness affects interactions between individuals and provides subtle yet transformative cultural shifts. Creating alignment in organizational structure, processes, systems and governance with the overall essence of a business ensures the business will maintain its course and successfully achieve its purpose.